
Lay's — Non-Veg Maxx Shanghai Smoky Chicken Flavour Launch
Lay's is launching its Non-Veg Maxx – Shanghai Smoky Chicken flavour (₹10 and ₹25 packs) under the tagline 'For True Chicken Lovers.' The campaign aims to drive awareness of the new flavour through influencer-led product reviews, going live 1-2 November on Instagram.












