Resources for Brands
Practical guides on briefs, evaluation, UGC strategy, and ROI.
How to Find Influencers for Free in India (Without Getting Ghosted)
Every free way to find influencers in India — hashtag hunting, barter, communities, and free tools — plus how to vet for fake followers, stay ASCI- and GST-compliant, and why inbound beats cold outreach.
18 min read
Influencer Rates in India (2026): What Brands Actually Pay
What brands actually pay influencers in India in 2026 — full Instagram and YouTube rate cards by tier (nano to celebrity), what moves the price, GST, package discounts, and how to tell if a quote is fair.
10 min read
FTC Influencer Guidelines 2026: The Complete Compliance Checklist
2026 FTC compliance for influencers and brands. $53,088 per violation. Platform-by-platform disclosure rules, real enforcement cases, AI rules, contract clauses.
25 min read
TikTok Spark Ads in 2026: Complete Guide to Setup, Pricing, and Performance
Full 2026 guide to TikTok Spark Ads. Setup steps, pricing data, 134% lift benchmarks, creator authorization, FTC-compliant whitelisting. For brands and creators.
21 min read
Writing Your First Creator Brief
A no-fluff template for writing a brief that actually attracts the right creators.
1 min read